Virtual and Augmented Reality in Marketing

If you are in marketing business, many new digital marketing innovations may have already caught your attention. Even you feel that digital transformation is necessary to increase your sales, engage your customers and compete with your competitors, you have still some doubts. 

Digital world is changing and evolving fast, so we need to change our communication too. Customers have already seen it all before. They are spammed with emails, social media ads, blogs and vlogs, so they can recognise what is boring and irrelevant for them.

We all know that to do effective digital marketing you have to know your audience needs, so you can give them the best user experience.

Engaging and raising brand awareness became a huge challenge for many companies. Using new digital marketing technologies to achieve this is becoming a rising TREND. One of the Marketing Trends for 2020 is Virtual and Augmented Reality. 

Why use Virtual and Augmented Reality solutions in marketing? Because it gives people the real power of endless imagination. Here are some examples of the most important benefits of Augmented and Virtual Reality. 

Benefits of VR and AR in Marketing:

Engagment

Nowadays, we can say, that social networks will be fully connected with AR. Big companies already have all information about us. They will come with something special and playful. Look how Augmented Instagram and Facebook filters are successful. Tell me who never try them before? People love to engage with interactive ads which make them laugh. 

Instagram Filters

Personalization

One of the trends that is not going anywhere. People always want to participate. They want to see, touch and try the products in real life. Some of the companies already started Virtual Shopping which gives people real power to engage with products. They can try make-up, sunglasses, shoes, coffee machines and much more. Read more about Virtual Shopping in our previews blog.

Virtual Shopping solution. Girl is trying different lipsticks. Augmented Reality in Online Shopping.

Visualization

Create a perfect visualization is impossible without powerful tools. Thanks to Augmented reality, it is done easily. It is true that you can prepare the data and pictures in presentation but it is boring from the customer’s point of view. Today, innovative businesses use VR headsets, VR presentation and interactive 3D models to show power of visualization.

Experience

It is not enough to buy a product and leave the shop. Companies want to give their customers a unique experience. They want to make the best WOM around and have their customer back soon. People love to have fun during shopping, studying or even working. Imagine that you have 2 different ads for an alcohol brand. One bottle has only image + product info and another has image + product info + Augmented Reality solution which let customers interact with the product. What do you think? What will be a more memorable experience for customer? See the video below and you may know the answer. 

Tutoring

Instructions on how to create, repair and manage products and services have never been easier to understand, faster to manage and more friendly to work with. With AR mode, which will show you exactly what to do, companies, kids, customers will never need external help.

Conclusion

Augmented and Virtual reality is more than just a futuristic solutions or gaming. It is one of the driving forces behind sales and marketing innovations over the next years.

Using Virtual and Augmented solution, companies will be able to upgrade the customer experience, increase sales and create a great WOM. 

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